Galeries Lafayette supports Le Train pour l’Égalité, the first nation-wide campaign by Fondation des Femmes promoting gender equality
Galeries Lafayette is teaming up with Fondation des Femmes, a women’s rights foundation, to support Le Train pour l’Égalité (the train for equality), its first nation-wide campaign to promote all aspects of gender equality – namely, freedom, healthcare access, respect and parity.
The Train pour l’Égalité will be on the road for more than a week, stopping off in ten major French cities, including Marseille, Strasbourg and Bordeaux.
Various associations will occupy four carriages on board the train, where they will lead entertaining and educational workshops covering subjects such as street harassment, sexual rights, violence against women and employment. Fondation des Femmes will be in two other carriages to talk to visitors, sharing information and raising their awareness of these issues.
Throughout the campaign, Galeries Lafayette will harness its solid regional network to support Fondation des Femmes. At every stop on the train’s itinerary, volunteers from the foundation will take up residence in selected Galeries Lafayette stores to raise customer and visitor awareness of gender equality issues. Stores will also play audio messages presenting and promoting the campaign.
In addition to providing physical spaces and issuing online and in-store communications, Galeries Lafayette is also mobilizing its forces alongside the foundation for the International Women’s Day. From 7 February to 3 April, all Galeries Lafayette customers will be able to donate to Fondation des Femmes when paying by rounding up their purchases to the nearest euro. What’s more, Galeries Lafayette has joined forces with Smiley to design a limited edition bandana, with 100% of the proceeds going to Fondation des Femmes. This pledge follows on from the long-term, tangible actions implemented since Galeries Lafayette and the foundation began their partnership in 2019.
“Galeries Lafayette’s involvement in these initiatives is part of its overall efforts to promote gender equality and stop everyday sexism. That’s why we are delighted to continuously reinforce our partnership with Fondation des Femmes over the years and do our bit to support the incredible energy shown by its representatives and volunteers every day as they stand up for women’s rights and combat violence against women.”
“Freedom of speech isn’t enough; we need to be heard. That’s why Train pour L’Égalité is going on the road. We need to make sure that we reach our destination: gender equality. All of our aims – drastically reducing femicide, fostering women’s economic freedom and enabling universal access to appropriate healthcare – are achievable. The five associations involved with the Train pour l’Égalité campaign have solutions. Listen up!”