Galeries Lafayette announces an exclusive partnership with Aditya Birla Group to expand its presence in India
Galeries Lafayette accelerates its international expansion and announces that it has signed an exclusive partnership with the Aditya Birla Fashion and Retail Limited, a leading Indian family-owned company with recognized expertise in the retail sector, to develop its brand in India. This partnership will see the opening of flagship stores in Mumbai followed by New Delhi, the two key luxury markets in India, and the launch of a dedicated e-commerce platform, galerieslafayette.in.
The first store opening is scheduled for 2024 in the heart of Mumbai. It will be housed in two century-old buildings in the heritage precinct of Fort, the leading commercial and cultural hub of the city. The building is currently being renovated by the architectural firm Virgile & Partners, who have worked extensively on storied department stores globally. With a surface area of over 8,000 sq.m, Galeries Lafayette will put its savoir-faire in fashion and lifestyle to create a concept-department store with a bespoke offer that will include more than 200 both international and local brands and perfectly adress the expectations of a millennial luxury consumer. Backed by personalized assisted shopping, digital check in and omni-channel enabled connected shopping, the stores will provide a 360-degree retail experience that speaks directly to customer’s needs.
The 5,500 sq.m store in Delhi, which will open on similar time lines, will be a part of India’s most celebrated luxury mall, DLF Emporio. The store will complement the current offering at the mall with a set of young, exciting designer brands across multiple categories in the medium term.
“We are proud to expand our international footprint in such a prestigious and refined market as India, where we believe our brand can benefit from a strong potential. It is also a new illustration of our ambition to reach 20 stores abroad, with a primary focus on China, Asia and Middle East by 2025. We are very pleased to be working with Aditya
Birla Group on this project, with whom we share the same values and vision on retail, and are convinced that they are the right partner to enable us to meet the expectations of Indian customers”
“This is a coming-of-age moment for Indian luxury. India is now home to a generation of young, and affluent consumers, with global exposure, who are willing to spend on the finer things in life. This is visible in the boom and dynamism of the luxury market. The partnership with Galeries Lafeyette is a ringing endorsement of India’s significance as a global luxury market and a future engine of growth for luxury brands. The Aditya Birla Group’s deep and nuanced understanding of the
luxury landscape on the back of our portfolio of designer brands, combined with Galeries Lafayette’s global experience, will enable us to create a world-class destination for Indian consumers and global luxury brands”