Galeries Lafayette unveils new ambitious strategic objectives for more sustainable fashion alongside the launch of “Changeons de mode” (“Fashioning Change”), its new responsible retail event
Galeries Lafayette has actively pursued a sustainable development policy over the last 10 years focused on three areas: corporate social responsibility, environmental transition, and sustainable fashion. In September 2018, the company took its engagement to sustainable fashion to another level with the launch of “Go for Good”, a collective, creative and committed movement for more responsible fashion. Through this movement, Galeries Lafayette now selects in-store and online Fashion, Beauty, Home and Gourmet products that are more responsible and intends to engage all its stakeholders in the necessary transformation of the retail industry.
One year after having launched the movement, which now features 600 partner brands and over 12,000 products chosen for their environmental, local and social criteria, Galeries Lafayette is stepping up its commitment to more responsible fashion by setting itself new concrete and measurable objectives for 2024. They include:
Increasing the range of “Go for Good” products every year, to represent at least 25% of its overall offering
Actively supporting responsible fashion design by offering 200 engaged young brands the chance to be sold in-store and online under adjusted retail conditions
Only carrying new brands whose products meet the “Go for Good” criteria, from 2024
Guaranteeing the exemplarity of Galeries Lafayette’s private labels by making the entire range “Go for Good”-compliant and by developing a new, fully traceable only-on-demand range to prevent waste
Encouraging responsible consumption and the circular economy by offering resale and recycling solutions for all items purchased at Galeries Lafayette, plus second-hand and rental services
Rewarding the purchase of “Go for Good” items with extra Galeries Lafayette loyalty programme bonus points
Donating a share of the revenue generated by “Go for Good” to responsible fashion projects supported by Galeries Lafayette on several occasions
In line with these objectives, Galeries Lafayette is unveiling “Changeons de mode” (or “Fashioning Change”), a responsible retail event held in its French stores from September 4 to October 14, 2019. The operation will have Vivienne Westwood – the famous London designer and human rights and environmental activist – as its guest of honour. It will highlight more sustainable fashion businesses through a series of activities and workshops. The Boulevard Haussmann store will also host themed talks by designers, activists and entrepreneurs; and exclusive pop-ups and clothing personalization, mending and second-hand sale services. An exhibition celebrating the 30th anniversary of the ANDAM Award will be held in the Galerie des Galeries, on the first floor of the flagship store.
Galeries Lafayette will also launch “Changeons de mode” as its new brand signature, alongside a new communication policy that fully reflects its responsible approach. Its first viral campaign, with images by American photographer Roe Etheridge, will feature Spencer Phipps, Charlotte Dereux, Kimberly Drew and Hafsia Herzi. These inspiring, positive and diverse personalities, respectively from the worlds of fashion, entrepreneurship, art and cinema, were chosen to assert the brand’s commitment to more responsible and inclusive industries, and will be the ambassadors of this retail event.
Galeries Lafayette will also introduce the “Go for Good” movement to the general public outside its stores by taking a mobile, eco-designed pop-up store to Impact, the trade fair held at Porte de Versailles in Paris from September 6 to 9, 2019, and to several French university campuses throughout September.