Galeries Lafayette unveils a new department store model on Paris’ iconic Avenue des Champs-Elysées
Galeries Lafayette announces that its new Parisian flagship at 60 Avenue des Champs-Elysées will open officially at 12pm on Thursday 28th March 2019. With 6,500 sq.m. – the largest retail space on the iconic avenue – Galeries Lafayette Champs-Elysées is responding to new consumer behavior with an unprecedented concept store. It offers Parisian, French and international visitors a disruptive experience based on its exclusive architecture, assortment and retail model, all of which are enhanced by a series of digital innovations.
A hybrid Art Deco heritage building transformed by Danish architect Bjarke Ingels and his firm, BIG - Bjarke Ingels Group
BIG’s aim was to create a platform for expression for both visitors and brands. To achieve this, it has designed a unique lay-out that enables the easy flow of visitors between indoor and outdoor spaces and encourages people to wander over the store’s four highly inter-connected floors and explore the spaces devoted to shopping, restaurants and events.
A versatile, inspiring, surprising assortment so visitors can see, try and buy the best and the latest fashion, food and lifestyle creations.
The flagship offers a highly curated assortment – a combination of must-have brands and iconic products, labels previously unavailable in France or bricks-and-mortar stores, limited editions and special collaborations, all displayed in mixed, multi-category spaces. The ground floor is an immersive and event-full space with pop-up stores and a beauty area. The first floor features the fashion of the moment, with the latest trends and emerging brands, while timeless luxury brands and creative labels are on the second floor. The basement food court rounds out the offering with an original selection of groceries and eateries and helps make this flagship a fully-fledged leisure and meeting destination.
A new retail model, symbolized by 300 "Personal Stylists" recruited and trained by Galeries Lafayette to better assist customers before, during and after their visits
Future sales assistants, chosen for their love of fashion and customer focus, will receive exclusive training sessions designed in partnership with the Institut Français de la Mode, so they can make services more accessible to customers and advise them on their entire shopping experience in the store, across all the brands and universes. The customer’s seamless shopping journey is further enhanced by two digital services developed by the company: the “Personal Stylist 2.0” app, which invites customers to book an appointment and discuss their needs with their chosen advisor, and the “smart hanger”, a patented innovation which allows visitors to instantly obtain information about a product and its availability.
Galeries Lafayette Champs-Elysées has a new logo and visual identity specially created for this opening by design agency M/M Paris. The logo combines the power of two brands – “Galeries Lafayette” and “Champs-Elysées” – and features a dice game, with changing images on the dice sides to reflect the many facets of this hybrid venue.