La Redoute

For 180 years, La Redoute has been producing affordable French style from fashion to homeware products. La Redoute - a timeless business, whose history spans several generations - has based its success on constant creation and innovation. Having started out as a wool mill and grown to become a legendary catalogue, La Redoute is now the leading fashion and homeware e-tailer in France.
2,000
employees
€ 750 m
turnover in 2016
90% 
of online turnover
70%
of turnover coming from La Redoute’s own brands
30%
of abroad turnover

Our expertise

With 9 million unique visitors per month on its website, La Redoute is currently the leading e-commerce business selling fashion and homeware products in France and is the only operator with the capacity to create, distribute and deliver its offer to over 10 million customers in France and abroad. 
The stylists and designers at La Redoute bring together the exceptional know-how that shape La Redoute's collections in fashion and home every year and make them accessible to as many people as possible.

 

La Redoute in France

Since 2015, La Redoute has opened “connected stores” in Paris and major cities for its home decoration brands, La Redoute Interiors and AM.PM, with the aim of offering clients the opportunity to experience the style and quality of products in an inspiring atmosphere. The shopping journey can be concluded in store thanks to tablets, smartphones with the La Redoute app, or at home on a computer. La Redoute now offers its clients a unique omnichannel experience.

La Redoute internationally

La Redoute is present in six countries: the United Kingdom, Russia, Switzerland, Belgium, Portugal and Spain. These subsidiaries target their national market by taking into account local specificities and relying on the resources and overall strategy of the brand. Laredoute.com is another important development lever contributing to the international outreach of the brand. La Redoute has developed partnerships with retailers which are particularly well positioned in markets such as China and Morocco. La Redoute has also concluded new partnership agreements in strategic areas such as Africa, the Middle East and India.

Quai 30 the logistics revolution

In 2015, La Redoute invested over 50 million euros in a new logistics warehouse called "Quai 30" located in Wattrelos, near Roubaix. Quai 30 handles over 3,500 orders per hour, prepares each order in two hours, delivers the next day, manages 300,000 product references... Equipped with state-of-the-art techniques that represent the best of technological advances in the logistics field over more than 42,000 sq.m, Quai 30 supports La Redoute's digital logistics revolution.